late Polymer cost effective 2012 turnover of 20.75 billion starting C2B strategy launches poly custom

On January 5, groups gather cost-effectivecar dvr Alibaba group in "C2B customized seminar Summit" announced on, start the C2B (consumer driven) strategy, launched customized products platform--get customized, exerting force with home appliances, home, travel, vehicle dvr telecommunications and other industries, by poly-customized platform to aggregate demand in the future, consumers bought personal goods.

Synchronization 2012 study published a deal buying data show that its annual turnover has reached 20.75 billion, is per cent in 2011, occupy half group buying industry, ourvehicle dvr customers access to the peaks above 16 million customers a day visit (UV a day) up to 8 million.

Polymer cost effective business group Chief Executive Mr Tommy CHEUNG is expected in 2013 and will achieve 5 billion custom commodity, "C2B actually does not preclude common needs, and a considerable part of this was to also transfer of standardized forms, needs to focus on procurement of rendering. ”

According to poly rules,car dvr whose scenario is brand advance and product customization. Brand: advance, through data analysis or research, custom finished or semi-finished goods to sell in advance, according to order production and delivery by reducing inventory, allowing consumers to get something more cost-effective; and new customized provides modules latitude marketing choice, meets individual needs, and according to the cost of production to meet consumer demand.

And traditional industries "blindfolded design, gambling, yahuo in channel" interactive mode of production and marketing of low-efficiency compared to poly-custom mode, inventory and lower prices. By touched the 1 million users, to participatecar dvr in the product definition, design, which dug out 100,000 users with a basic commonality of needs and produce 100,000 products for users. From the user's perspective, the product is personalized, and manufacturers, production is still a relatively standardized products.

With the abundance of merchandising services, user's personalized needs sustained growth, in industries such as clothing, travel, home appliances, home is particularly evident. Includes beautiful new century tourism group, and other leading business executives in C2B customized seminar on the Summit have expressed, at present very important strategic issue is how to aggregate Internet fragmented demand, truly from the circulation into the production of consumption.

A few days ago, launched in Ju deal with Haier appliance event, 14 types of household appliances sold of 67.5 million Yuan, scheduled more than 42,000 units, Haier order arrangements for production and delivery.

In preparation of effective "custom value" activities, the users in the December 14-17th, down payment, 18th to buy custom appliances, buying people more prices will be cheaper. 18th open, sold more than 6,000 units within only 15 minutes, turnover amounted to 10 million Yuan, up to the end of the 24th, the cumulative transactions of 67.5 million Yuan, more than 42,000 units.